App Store Optimization


App Store Optimization is the procedure of improvising the visibility and customer engagements on a mobile application developed on various platforms like Android, OS, Windows, Blackberry, and cross-platform application. Just like SEO works for websites, similarly App Store Optimisation is for mobile apps, this defines that it helps in a ranking of apps in App Stores which lead to increased downloads.
According to Forrester, 63% of applications are discovered by app store searches. This makes a search, in the app store, mostly used method for discovering and downloading new apps.

Apical Digital has a dedicated team of ASO experts, who use the app store optimization strategies in an effective way for iPhone and Android to increase the reach of clients’ apps. We work on the right platform and ASO mobile app marketing techniques as per your target audience and place the apps to boost credibility and visibility.

Apical Digital offers App store optimization services which are made to increase your customer base and brand by ensuring maximum downloads of your mobile apps on the top-rated app stores, Amazon AppStore for Android, including Google Play Store, iTunes, etc.

Our ASO Offerings

App Title Optimization

The ASO experts at Apical Digital create a title for the client’s app that shows the purpose of the app and draws the attention of the audience.

App Ratings and Reviews

Rating and Review showcase the performance of the app in the app store. Apical Digital encourages genuine ratings and positive reviews from the users to establish app credibility and visibility.

Link Building

Link building of apps works well for them which are featured in Google Play as it is directly linked to search indexes of Google. Our ASO experts link clients' apps with authoritative and popular portals for enhancing and engage searches.

App Description Optimization

Our app developers team write a short and meaningful description of the app. We add relevant keywords related to your app for improving search results of the app in Google Play & iTunes.

App Icon and Screenshots Creation

We create expressive and attractive icons to make the apps easily identifiable. More on this, we design graphically captivating screenshots for representation of the app in the best way.

YouTube Video of the App

We specify and highlight the main features of the app through a YouTube video, which, in turn, gives more exposure to your app and improve customer engagement.

Business Benefits

  • Higher ranking in app stores: App Store Optimization allows a publisher to increase their ranking in the app store for relevant keywords.
  • Competition:As there many apps in the app store, it is very difficult to search out. App store optimization must be done just to be visible in the app stores.
  • Builds credibility:App store optimization also used to builds credibility. ASO allows for higher rankings which in turn builds app visibility.
  • Increase in the number of downloads:You are visible and you are one of the top apps on relevant keywords or category then You get more downloads easily than ever before.

Give your business an amazing growth. Get in touch!